Why Live Chat Is Important For Your Business

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In modern business, keeping in touch with your customers is very important. Live Chat is like having a chat buddy on your website! Which can be altered to business hours or run 24/7.

Whether you’re running a busy property management firm or a local locksmith business, adding Live Chat to your customer service playbook can make a real difference.

So, let’s take a closer look and see how it can help your business.

Instant Connection, Infinite Possibilities

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Who loves waiting on hold or for an email reply? Nobody, right? Imagine having someone at your beck and call, ready to solve your problems in a flash. That’s live chat for you!

Forget those old-school, one-size-fits-all replies. With live chat, businesses can give you the VIP treatment, tailoring their help to fit your needs perfectly. Whether it’s picking out the right product or sorting out a pesky issue, you’re the star of the show.

In the past, emails were the primary destination for gathering complaints. However, with the advent of live chat, it’s become akin to having a pleasant conversation over a cup of tea

Customers love how quick we are to respond and how personal our chats feel. Even when things don’t go exactly as planned, they’re still giving us a thumbs up for trying. It’s proof that our approach to customer service is spot on!

When it comes to online chats, speed is key. With live chat, businesses can catch potential clients right there on the spot, helping them out with prices and any worries they might have.

At Flexi-Hub we know from experience that it makes a difference. For example, we have been working with a car park management crew, and we’ve seen some cool changes since we introduced live chat to their website. Their customers are happier than ever!

It’s all about being proactive. With live chat, businesses can kick off conversations with visitors, showing them the ropes and building rapport from the word go.

Check this out; according to an Invesp survey, a whopping 44% of online shoppers reckon it’s crucial to have a real person chatting with them while they’re browsing. And guess what? Adding live chat to a website can boost sales by 20%! That’s like turning window shoppers into paying customers with a few clicks.

Whether it’s answering questions, fixing problems, or pointing them in the right direction, live chat makes life easier for everyone involved.

Advantages & Disadvantages Of Live Chat

Adding live chat to your website can be a game changer for businesses of all sizes. Say goodbye to the waiting game, now your customers get instant help, making everyone happier than a clam at high tide.

Picture this: as your visitors explore your site, they’ve got a trusty guide right there, nudging them towards that ‘add to cart’ button. And here’s the kicker, it’s not just a win for them, it’s a wallet-friendly win for you too!

With agents juggling multiple chats like seasoned pros, you’re saving time and dough. And let’s not forget the juicy data! Live chat serves up insights about your customers’ tastes and gripes, helping you tailor your game plan. Plus, it shouts out loud and clear, “We’ve got your back!”.

Now, onto the challenges. For example, making sure you’ve got enough hands on deck to handle all those incoming queries.

But fear not! Outsourcing chat support to third-party pros can give your team the boost they need. Sure, chatbots are an option, but let’s face it, nothing beats the human touch!

Read more about AI vs Humans in Customer Service here

picture of a group of humans next to an ai robot

Another speed bump? Integrating live chat with your existing systems and workflows.

But fear not, again! Look for solutions that play nice with popular platforms like CRM and helpdesk software. Take Live Agent, for instance, a real game-changer.


But here’s the surprise: not all live chat software is created equal. From chat routing to customisation options, integration capabilities to reporting tools, there’s a whole bunch to mull over.

So, choose wisely! Pick a solution that delivers a smooth ride for your users, packs in the features, and offers rock-solid support. That way, you’ll be squeezing every last drop of value out of your investment. Cheers to that!

Making the Most of Live Chat

Implementing live chat is just the first step, what comes next is equally important.

To make the most of it, businesses should follow best practices such as setting clear response time targets, training chat agents thoroughly, and personalising interactions based on customer preferences.

Key Metrics for Live Chat Support

picture of a white live chat bubble with a pink background

When it comes to judging how awesome your live chat is, you’ve gotta keep your eye on a few key bits and bobs.

First up, response time and resolution time. These tell you how fast and how well your agents are sorting out customer queries.

Then there are CSAT scores. That’s customer satisfaction in a nutshell. It’s like a little happiness meter telling you how chuffed your customers are.

Ever heard of FCR rates? No? Well, they’re pretty nifty. They measure how many issues get sorted in just one chat, showing you how slick your support game is.

And don’t forget the chat volume. That’s your clue to when the crowds come rolling in and when to beef up your team.

But wait, there’s more! Conversion rates. These show you if your live chat is turning window shoppers into actual buyers.

And hey, don’t forget to give your agents a pat on the back now and then. By keeping an eye on their performance, you can spot the stars and give ’em a high-five or a bit of extra training if they need it.

Oh, and here’s a little tip: if you’re juggling emails and live chat at the same time, why not bundle them up into one handy platform? It’ll make your life easier and your customers even happier.

By keeping up with all the cool new tech, you’ll be future-proofing your customer service game and keeping those smiles coming. So, onwards and upwards, folks!

In conclusion

In a nutshell, Live Chat is like your friendly companion in the online world, making sure you get instant help whenever you need it. Whether you’re browsing for a product or facing a hiccup, Live Chat swoops in to save the day, making you feel like a VIP.

But why is it so important for businesses? Well, think about it, who likes waiting around for an email reply or being stuck on hold? Nobody!

With Live Chat, you can say goodbye to all that waiting game nonsense. It’s like having a buddy by your side, ready to answer your questions and sort out any issues right away.

Of course, there are some challenges to tackle, like making sure you’ve got enough staff to handle all those chats. However, there are ways to overcome these hurdles, like live chat outsourcing or finding the right software that plays nicely with your existing systems.

So, what’s the bottom line? Live Chat isn’t just a fancy add-on for your website, it’s a game changer that can take your customer service to the next level.